Friend of a Friend: A Perfume House Built on Connection
Friend of a Friend arrives at Pitti Fragranze with eight unisex perfumes, outsider energy and an idea of scent built around identity, travel and connection.
Industry & Events
Perfume exhibitions, industry events and behind-the-scenes observations from the places where fragrance comes together.
-
-
LUMI CIAO: When a Simple Hello Becomes Perfume
LUMI turns the simple word ‘ciao’ into a gourmand Eau de Parfum of almond, heliotrope, vanilla and amber, presented at Pitti Fragranze 2026.
-
Kajal Perfumes Paris: A Brand to Know Before Pitti Fragranze 2026
Before Pitti Fragranze 2026, we take a closer look at Kajal Perfumes Paris: its origins, visual language, collections and the ideas shaping one of the brands exhibiting in Florence.
-
Discothèque at Pitti Fragranze 2026: Nightlife, Bottled
Discothèque turns legendary nightlife into fragrance. Ahead of its appearance at Pitti Fragranze 2026, here is the story, the bottles and what I want to smell in Florence.
-
Hellenist Parfums: Greek Myths and Blind-Buy Courage
Hellenist Parfums turns Greek myths into five fragrances. I have not smelled them yet, but apparently restraint has left the building.
-
La Serra Profumi: Where Fragrance Meets Psychology
La Serra Profumi turns psychological states into fragrance through four distinctive compositions created by Fabrice Pellegrin and Olivier Cresp.
-
Sorrentino Perfumes: An Italian Independent Brand to Watch
A young Italian perfume house, an independent perfumer and three fragrances created from scratch. Sorrentino Perfumes is one of the names I want to discover at Pitti Fragranze 2026.
-
Pitti Fragranze 2026: How I’m Preparing
My first Pitti Fragranze is approaching. Here is how I’m preparing, what Esxence taught me and why leaving room for accidents is part of the plan.
-
Pitti Fragranze 2026: What to Expect
More than 260 brands, new perfume launches, emerging names and a rich selection of talks: here is what to expect from Pitti Fragranze 2026.
-
Esxence 2026: My Honest Experience in Milan
My honest experience at Esxence 2026 in Milan, from standout niche perfume brands and emerging discoveries to practical tips and why one day was not enough.
