Friend of a Friend: A Perfume House Built on Connection
Friend of a Friend arrives at Pitti Fragranze with eight unisex perfumes, outsider energy and an idea of scent built around identity, travel and connection.
Brand Focus
Stories, identities and creative directions behind perfume brands worth knowing beyond a single fragrance.
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Kajal Perfumes Paris: A Brand to Know Before Pitti Fragranze 2026
Before Pitti Fragranze 2026, we take a closer look at Kajal Perfumes Paris: its origins, visual language, collections and the ideas shaping one of the brands exhibiting in Florence.
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Discothèque at Pitti Fragranze 2026: Nightlife, Bottled
Discothèque turns legendary nightlife into fragrance. Ahead of its appearance at Pitti Fragranze 2026, here is the story, the bottles and what I want to smell in Florence.
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Hellenist Parfums: Greek Myths and Blind-Buy Courage
Hellenist Parfums turns Greek myths into five fragrances. I have not smelled them yet, but apparently restraint has left the building.
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French Cowboy: the anti-snob perfume brand we need to talk about
French Cowboy brings high perfumery back to real life, with bold scents, cultural collaborations and absolutely no interest in playing it safe.
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La Serra Profumi: Where Fragrance Meets Psychology
La Serra Profumi turns psychological states into fragrance through four distinctive compositions created by Fabrice Pellegrin and Olivier Cresp.
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Sorrentino Perfumes: An Italian Independent Brand to Watch
A young Italian perfume house, an independent perfumer and three fragrances created from scratch. Sorrentino Perfumes is one of the names I want to discover at Pitti Fragranze 2026.
