Pitti Fragranze 2026: 10 Brands I Can’t Wait to Visit
Pitti Fragranze 2026 brings together some of the most exciting names in artistic perfumery. These aren’t necessarily the biggest brands attending, but they’re the ones I’m genuinely looking forward to discovering, revisiting or finally smelling in person.
Why Pitti Fragranze 2026 matters
Pitti Fragranze isn’t just another perfume fair.
For a few days, Florence becomes a meeting point for independent perfume houses, historic brands, retailers, journalists and fragrance lovers from all over the world. It’s one of the few places where you can move from a house with centuries of history to a brand launched only a few years ago, all within the same exhibition.
For someone who spends far too much time thinking about perfume, it’s basically paradise… with a serious risk of leaving with a wishlist that suddenly becomes much longer.
10 Brands I Can’t Wait to Visit at Pitti Fragranze 2026
1. Floris London
Floris London is one of those houses I’ve always admired.
There’s something fascinating about a brand that has survived for almost three centuries while still feeling relevant today. I’m particularly curious to spend more time exploring the Private Collection and revisiting fragrances that deserve far more attention than they usually receive.
Why I’m stopping here
Some brands don’t need hype. Their history speaks for itself, but I still want the perfumes to do the talking.
2. Fragonard
Fragonard has always intrigued me because it manages to combine French heritage with an approachable style.
It’s a house many people know for its boutiques in Provence and the Côte d’Azur, but I feel its fragrances deserve more attention within the fragrance community.
Why I’m stopping here
Sometimes the quieter brands are the ones that leave the strongest memories.
3. Une Nuit Nomade
Few brands communicate the idea of travelling through fragrance as well as Une Nuit Nomade.
Every collection feels like an invitation to explore a different destination, and I’m looking forward to finally experiencing the range in person rather than through reviews and note pyramids.
Why I’m stopping here
Because perfume should tell stories, not just list ingredients.
4. Francesca Dell’Oro
Italian niche perfumery has produced some incredibly interesting brands over the years, and Francesca Dell’Oro is definitely one of them.
Elegant, creative and unmistakably personal, it’s a collection I’ve wanted to spend more time with.
Why I’m stopping here
Supporting Italian artistic perfumery feels almost mandatory when you’re attending a fair in Florence.
5. Réserve en Afrique
Réserve en Afrique is one of the houses I’m probably most curious about.
Its concept immediately caught my attention, and I love discovering brands that still feel relatively unknown compared to the usual names dominating social media.
Why I’m stopping here
Sometimes the best discoveries happen at the stands you almost walked past.
6. Masque Milano
Masque Milano has become one of the reference points of Italian artistic perfumery.
I’ve always appreciated the theatrical concept behind the collection, where every fragrance represents an act in an imaginary performance.
Why I’m stopping here
This feels like one of those brands that deserves proper time, not a quick spray on paper.
7. Azman
Azman has been attracting more and more attention over the past few years.
Its approach combines Middle Eastern inspiration with contemporary perfumery, making it one of the most exciting houses on my list.
Why I’m stopping here
I’m genuinely curious to see whether the fragrances live up to the reputation.
8. Hellenist
Greek perfumery isn’t something we get to explore every day.
Hellenist immediately stood out thanks to its aesthetic and the inspiration drawn from Greek culture and landscapes.
Why I’m stopping here
I love discovering brands that bring a different cultural perspective into perfumery.
9. Anthologie by Lucien Ferrero
Lucien Ferrero is one of those perfumers whose work deserves attention regardless of trends.
I’m looking forward to experiencing the collection in person and understanding how his creative vision translates across the entire line.
Why I’m stopping here
Meeting a collection created by a perfumer with such experience is one of the reasons events like Pitti are worth visiting.
10. Aedes de Venustas
I’ve heard so many positive things about Aedes de Venustas over the years that I almost feel late to the party.
Its reputation for sophisticated artistic perfumery makes it one of the stands I’m planning to visit first.
Why I’m stopping here
Some brands have been on my wishlist for years. This is finally the perfect opportunity to discover whether reality matches expectations.
These ten brands are only a small part of what I’m hoping to discover at Pitti Fragranze 2026.
The beauty of events like this is that the best surprise often isn’t the fragrance you travelled to smell. It’s the one you accidentally find while walking to another stand.
I’ll be sharing my favourite discoveries, impressions and, hopefully, a few unexpected loves once the fair begins.
This is the first industry feature published on Davide Parfums, where I share honest fragrance reviews, guides and opinions without the snobbery.