LUMI CIAO: When a Simple Hello Becomes Perfume
LUMI turns the simple word ‘ciao’ into a gourmand Eau de Parfum of almond, heliotrope, vanilla and amber, presented at Pitti Fragranze 2026.
New Releases
New perfume launches, official notes and first details — with enough context to decide what may actually be worth smelling. Because “new” and “necessary” are not the same thing.
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Pernoire Luvani: Moonflower, Vanilla and Quiet Elegance
A preview of Pernoire Luvani, a new 30% extrait by Andreas Wilhelm built around a moonflower accord, white florals, vanilla and quiet elegance.
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Acqua di Parma Cedro Virtuoso: Cedar Meets Hazelnut
Acqua di Parma turns cedar into a full creative exercise, pairing three woody facets with bergamot, sandalwood and an unexpected touch of hazelnut.
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The Spirit of Dubai Marsa: When the Harbour Becomes a Gourmand
Marsa rejects the expected marine formula. The Spirit of Dubai transforms its harbour theme into an opulent blend of milk, cherry, incense, white flowers, vanilla and praline.
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BeauFort London Fathom V Director’s Cut: The Green Beast Returns at 50%
BeauFort London transforms its “big green beast” into a 50% Extrait de Parfum inspired by dark seas, salt, moss and Shakespeare’s The Tempest.
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Calvin Klein Euphoria Signature Elixir Joins the 2026 Euphoria Revival
Praline, orchid and patchouli take Calvin Klein’s Euphoria Elixir collection into darker territory. Discover the new ultra-concentrated Signature Elixir Parfum Intense.
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Maison Crivelli Tobacco Carnaval: Tobacco, Rum and a Little Mystery
Maison Crivelli adds Tobacco Carnaval to its secretive Mystères Olfactifs line, pairing tobacco and rum in an extrait that has quietly moved from a Doha exclusive to a Selfridges listing.
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Valentino Rêve à Trois Joins Anatomy of Dreams as a Selfridges Exclusive
Valentino Beauty quietly adds Rêve à Trois to Anatomy of Dreams, launched as a Selfridges exclusive, with an orris, rose, saffron and oud pyramid worth reading before anyone gets to smell it.
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Creed Iris Debonair: Iris Pallida Gets a Savile Row Cut
Creed pairs English lavender with French Iris Pallida in a 2026 floral fougère inspired by Charles Creed. Here’s what’s confirmed so far.
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Jeroboam Oud Morning: Blueberry Meets Oud at Harrods
Jeroboam pairs blueberry and saffron with Indian oud and leather in Oud Morning, a new extrait de parfum by Vanina Muracciole, launching exclusively at Harrods.
