Alexandre Helwani is a French perfumer, fragrance historian and author whose work explores the fascinating connections between scent, culture and history. His unconventional journey into perfumery began in Dubai, where he discovered traditional perfume-making techniques before further developing his expertise in Paris. Drawing inspiration from ancient civilizations, mythology and forgotten olfactory traditions, Helwani approaches fragrance as both a creative expression and a form of cultural storytelling. His creations reflect a distinctive vision of perfumery, where historical research meets contemporary artistic experimentation.
What does an embrace smell like? Nishane Hold Me Closer, created by Alexandre Helwani, explores intimacy through pear liqueur, delicate florals, Earth CO₂ and warm skin accords. An intriguing addition to the Rumi Collection.